How to Make Compelling Meta-Description: Practical Tips

 

Are you looking for ways that will make your meta-description compelling? In this post, we share tips that will make your meta description viral.

First, you need to understand what meta-description is in the first place.

What is meta-description

Now, When you search for something on Google. You see the blue links, and then you see the black text.
So meta-description is the black description text that Google shows in the search results. 

Why meta-description needs to be compelling

If I've just typed in something in the search browser that my brain is tuned to, I'm most likely to click on the thing.

So ones who write a compelling meta-description in case will get the most clicks or traffic to their site.

The meta-descirption usually comes from the metadata of your site pages(set in the head section).

It guides what Google shows in the search results.

Tips To Make Compelling Meta-Description

Here are the tips to make a compelling meta-description.

1. Put Keywords in your page titles

Underneath the blue links are usually your page title. So this is a piece of matter that you set behind the scenes on your site. Basically gives every single page on your site, a title. 

This is also the thing that shows up in the tabs in your browser. Good idea to use your target keywords in your page title, particularly at the start. Then, when someone has searched for that term. They're going to see your title being that phrase that they've just searched for.

2. Understand what you're selling (show value)

You need to know that you're selling the page on your website, you're not selling your business. You're not selling your product at that stage, you're selling people on why they should click on the page.

So think about what you can do to boost the credibility of the information on that page, to get that person to click.

You might talk about advantages that your page or your service or your offering is gonna have. Over competitors in the search results, because you essentially wanna snap up more clicks through your meta-description than any of the competitors listed on that search results page.

Because that overtime is gonna show Google that your page is more relevant because more people are clicking on it, which is gonna help your ranking.

So if you can do things like mentioned free delivery, if you're selling a product, fast delivery, things like that are going to be the things that get eCommerce clickers clicking on your site. 

If you're a service company talking about the area that you serve, if you're for a free consultation any kind of initial incentive to get people to contact you then mentioning that in your meta-description can be a good idea as well, because that's a very compelling offering to people, when they're scanning through that Google search results page you want them seeing yours and going, "Oh, that looks good, give that a click." That's how you're gonna get the traffic 

and that’s also how you can start moving up in ranking. 

Wrapping Up: How to Make Compelling Meta-Description

Writing compelling meta-description isn’t rocket science: it just takes an understanding of what causes people to click on other links not others.

The critical point to remember is that you're not selling your business but your website pages and use targeted keyword in your website page titles. Start with the viral keywords in your titles and then talk about advantages of your services in your meta-description to make them truly irresistible.

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